B.S in Business Administration - Public Relations
With the advancement in communication technology, companies need to build a positive rapport with their target audience so as to meet their defined goals and sometimes handle the negative accusations or information in a very skillful way. This requires the public relations consultant to be very skillful, experienced managers who have thorough knowledge about their organization, marketing techniques, target community or audience, have contacts in the media, news channels. The job profile of public relations consultant involves meeting the clients, discuss the advertising campaigns and programs, networking with the people from print, TV and multimedia industry, market research, analyze the target public needs, preparing reports, presentations, and implementation of proper campaigns.
Walden University : Online Bachelor of Science Degrees in Business Administration - Public Relations
There is a great demand in every field of industry for people holding degrees in Business Administration - Public Relations. US online degree in business administration offered by Walden University is considered to be one of the best in the industry. During this Walden University online bachelor degree in Business Administration in Public Relations you will be trained to gain the knowledge about how to develop a positive image of your organization among the target public through market research, discuss the public needs with the management and the media, develop the plan for instilling positive rapport through various tools and media campaigns, getting feedback, handle critical situations like negative publicity by your competitors or through some other information.
After graduating with online degree from Walden University in business administration in public relations, you can work as public relations manager in government organizations, nonprofit institutions, city-offices, community services, lobbying firms, consultancies, and advertising companies.
The courses covered during online B.S. in business administration (Public relations) with a total of 181 credits are divided into general, elective, business, concentration and portfolio courses.
The courses taught during general, elective and business courses (total of 165 credits) include: accounting, business communication, marketing principles, information systems in enterprise, finance, international business, ethical leadership, critical thinking and decision-making, human resource management, international economics, human behavior, leadership and motivation skills.
The concentration courses covered during Walden University online bachelor degree programs in public administration are Public Relations and Advertising, Publicity and Public Relations, Crisis Communications with a total of 15 credits.
Portfolio course is of 1 credit.
Depending upon the performance of students, generally this public relations degree course can be completed in 4 - 5 years time.
However, Walden University also facilitates its students to transfer their CPCU course credits to the degree program thereby enabling the students to complete the degree program in a comparatively shorter duration saving time and money.
Students of Walden University have a choice to pursue either a general online degree course in Business Administration or other specialized online degree courses in Business Administration in the following areas of concentration:
Other Online Walden University Degree Courses in Business Administration
|
|
